The words we use in our work boost our awareness of ourselves and the world around us and establish a connectivity between us as writer/editor and the audience for whom we write/edit.
For me, two words stand out as being particularly impactful in this effort: perspective and bias.
The words we put on the page express the innate perspective of our thoughts, feelings, and how we understand the topic at hand and the world around us. We should remember, though, that the audience who reads the work will bring their own perspective to it. That means we should try to understand our audience and not allow bias, explicit or implicit, to turn our words into weapons. Connectivity is key to successful communication.
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